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Standard Print Sizes Reference | SHIFT Design
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Reference

Standard print sizes

Most printed pieces come in a handful of standard sizes — useful whether you’re designing a file or asking for a quote. Here are the common ones by product, in inches. Need something off-list? We print custom sizes too.

3.5 × 2″
business cards
8.5 × 11″
letter / flyers
4 × 6″
postcards
18 × 24″
posters & yard signs
Cards & stationery

Cards, letterhead & envelopes

  • Business card (US) — 3.5″ × 2″
  • Business card (EU) — 3.35″ × 2.17″ (85 × 55 mm)
  • Letterhead — 8.5″ × 11″
  • #10 envelope — 4.125″ × 9.5″ (holds a tri-folded letter)
  • A7 envelope — 5.25″ × 7.25″ (5 × 7 cards)

Tip: Not sure which envelope fits your piece? Try the envelope size selector.

Print & literature

Flyers, brochures & booklets

  • Half-page flyer — 5.5″ × 8.5″
  • Letter flyer — 8.5″ × 11″
  • Legal flyer — 8.5″ × 14″
  • Tabloid / poster flyer — 11″ × 17″
  • Tri-fold brochure — from 8.5″ × 11″ or 11″ × 17″ flat
  • Booklet — 5.5″ × 8.5″, 6″ × 9″, or 8.5″ × 11″

Tip: Planning a fold or a booklet? See the brochure fold calculator and booklet page & spine calculator.

Direct mail

Postcards & mailers

  • Postcard — 4″ × 6″, 5″ × 7″, 6″ × 9″, 6″ × 11″
  • USPS postcard rate (max) — 4.25″ × 6″
  • EDDM piece — larger than 6.125″ × 11.5″ (e.g. 6.25″ × 9″)

Tip: Check your size against postage with the postcard size checker and budget a campaign with the EDDM cost calculator.

Large format

Posters, signs & banners

  • Posters — 11″ × 17″, 18″ × 24″, 24″ × 36″
  • Yard signs — 18″ × 24″, 24″ × 18″, 12″ × 18″
  • Vinyl banners — 2 × 4 ft, 3 × 6 ft, 4 × 8 ft (and custom)
  • Retractable banner stand — 33″ × 80″ (common)

Tip: Sizing a banner or sign? The sign square footage calculator gives area and a ballpark in seconds.

One more thing

Custom sizes welcome

These are the standards, but custom is no problem — an unusual size can be exactly what makes a piece stand out. Whatever you choose, build the file with 1/8″ bleed and keep text inside the safe margin; our print file setup guide walks through it.

Good to know

Questions, answered

Want us to handle layout and printing? We produce print & stationery for businesses across Buffalo and the West Metro.

← All resources
What is the standard business card size?

In the US, 3.5 by 2 inches. That size fits standard wallets and cardholders. European cards are slightly different at about 3.3 by 2.2 inches (85 by 55 mm). Square and rounded-corner cards are popular variations.

What size is a standard flyer?

The most common is 8.5 by 11 inches (letter). Other frequent sizes are 5.5 by 8.5 (half page), 8.5 by 14 (legal), and 11 by 17 (tabloid). Choose based on how much content you have and how it will be handed out or displayed.

What postcard sizes can I mail?

Common postcard sizes are 4 by 6, 5 by 7, and 6 by 9 inches. To qualify for the lower USPS postcard postage rate, a card must be no larger than 4.25 by 6 inches; bigger cards mail at letter rates. Our postcard size checker confirms which rate applies.

Can you print a custom size?

Yes. Standard sizes are economical and familiar, but we print custom sizes all the time. Whatever the size, build your file with 1/8 inch of bleed so it trims clean.

Know your size?

Tell us the piece and size and we’ll put together a quote — or help you pick the right dimensions. Free, no commitment.

Request a free quote → (320) 979-0347
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Standard Print Sizesluke@shiftdesignmn.com2026-06-07T14:08:37+00:00
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