Project the responses, revenue, and return on a direct mail campaign — adjust the quantity, cost, response rate, and average sale to model your numbers.
Enter quantity and average sale value to project ROI.
A quick planning estimate — exact specs and pricing come with your quote. Request a free quote →
Need this done for you? We handle Mailing Services for businesses across Buffalo and the West Metro.
It varies by offer, list or area, and design, but local direct mail often lands somewhere around 0.5% to 2%. A strong, time-limited offer and a clear call to action push response higher. Treat the calculator’s rate as an adjustable assumption.
The calculator compares projected revenue to your mailing cost. For true profit ROI, apply your gross margin to that revenue first — selling $250 at a 40% margin returns $100 of profit per sale, not $250.
Sharpen the offer, target the right routes or list, repeat the mailing since frequency lifts response, and make the next step obvious. We help with the creative, targeting, and production end to end.
Related guide: Standard Print Sizes → — postcard and mailer size options.
Tell us what you need and we'll put together a custom quote — no cost, no commitment.