What do you do when the numbers for your company start to trail downward? What about when you’re not getting the attention you used to get from prospective customers, or when you start to realize that your advertising looks a bit generic and old-fashioned? Clearly it’s time to rebrand. Rebranding breathes new life into [...]
Letter Sizes - What You Need To Know As a rule of thumb, the main message or headline of your message should always be the largest, easiest to read element on the sign. For maximum impact, it is important to provide letters in an appropriate size for the intended viewing distance. Obviously, the further [...]
In the midst of the current pandemic, many businesses are shutting their doors to prevent the spread of COVID-19, while others remain open so that they can provide essential services. In both cases, the safety of customers, visitors and staff is paramount. We understand the challenges of conveying information in quickly changing circumstances, and [...]
Not everyone realizes it, but attending trade shows as an exhibitor is hugely important to a business’s marketing mix, whether they’re a multimillion-dollar corporation or a small business just trying to get their foot in the door. Why are trade shows important? 10. Visitor Attendance Well, for one, there was an average of 5,211 visitors at [...]
Vinyl lettering—you might also hear it called cut vinyl—is a grouping of singular pieces that are cut exactly to shape and are applied to a surface as singular pieces rather than a single graphic. So how do you install die cut vinyl lettering? The process is fairly simple when you have the right tools [...]
