A wrap is a one-time cost that advertises for years. Enter the wrap cost, lifespan, and daily views to see your cost per 1,000 impressions — and how it stacks up against other advertising.
Enter your wrap cost to see cost per 1,000 views.
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CPM is cost per 1,000 impressions. Take the wrap’s one-time cost, divide by the total views it earns over its lifespan (daily views times 365 times years), then multiply by 1,000. Because a wrap lasts years with no recurring fee, that number is usually under a dollar.
Industry estimates put a full wrap at roughly 30,000 to 70,000 views a day in a busy area, and studies from the OAAA and Nielsen rank wrapped vehicles the most-noticed moving form of outdoor advertising. Actual views depend on your routes and how much you drive.
A professionally installed cast-vinyl wrap typically lasts 5 to 7 years with normal care. Spread over that life, the cost per day is small — and the vehicle advertises everywhere it goes.
Related guide: Do Signs & Wraps Work? → — impression and recall data for wraps.
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